Design principles
iziDigital designs websites around one idea: people should understand you in a few seconds, on any device, without fighting the layout or waiting for pages to load.
Clarity before decoration
A website is first a tool for communication. Before colours, icons or animations, the structure must answer three questions:
- Who are you?
- What do you offer?
- What should the visitor do next?
Every page iziDigital designs has a clear hierarchy of headings, short paragraphs and obvious calls to action. Decoration only supports the message; it never competes with it.
Speed and simplicity
Visitors rarely wait for a slow site, especially on mobile. iziDigital prefers light layouts, compressed assets and minimal scripts so that pages feel instant and responsive.
A simple page that loads quickly usually brings more results than a complex one that loads slowly.
Mobile-first thinking
For many businesses, most visitors arrive from phones. That is why each layout is first tested on small screens: readable text, large tap areas, no horizontal scrolling and clear navigation.
Accessible and readable
Good design is kind to the eyes and to different users. iziDigital uses:
- Sufficient contrast between text and background
- Comfortable line length and spacing
- Headings that help screen readers understand the page
These details help everyone, not only people with specific needs.
Design that serves content
For content-heavy projects such as blogs, documentation or catalogues, design must stay out of the way. iziDigital focuses on typography, spacing and simple components so that articles, product descriptions and images remain the heroes of the page.