SEO principles
Search optimisation at iziDigital is based on structure, relevance and technical basics. No tricks, no shortcuts – just a site that is easy to understand for both visitors and search engines.
Start with real questions
Good SEO begins with people: what are they trying to understand, compare or decide? iziDigital looks at the real questions around your products and services, and uses them to structure pages and content.
This often means fewer pages, but better ones: each page clearly answers a cluster of related questions.
Clean site architecture
A site with a clear hierarchy is easier to crawl and easier to navigate. Typical elements iziDigital focuses on:
- Logical categories and hubs for related content
- Internal links that connect important pages
- Readable URLs instead of random parameters
On-page basics done properly
Many SEO problems come from simple details being ignored. iziDigital pays attention to:
- Title tags and meta descriptions that match the content
- Clear headings that reflect the structure of the page
- Alt text for images where it makes sense
- Consistent internal linking with natural anchor text
Performance and technical health
Speed, mobile usability and basic technical elements influence how search engines view your site. Wherever possible, iziDigital:
- Reduces page weight and number of requests
- Ensures pages work on modern mobile devices
- Fixes broken links and basic crawl errors
Content that can age well
Instead of chasing short-term topics, iziDigital encourages content that can bring visitors for months or years: guides, explanations, comparisons and FAQs that remain useful over time.
This approach supports a stable base of traffic, which you can then complement with more time-sensitive pieces when needed.